Google Pixel to rival Apple iPhone 7?

When September-time comes around two things happen:

  • Everyone goes back to school, leaving dents in their funds due to the excess purchasing of school supplies.
  • Apple unveil their latest iPhone model, again, leaving our pockets significantly lighter than they were in August.

If there’s one thing that we can all agree on is that Apple has the majority of us in the palm of their hand. There’s just something about their sleek, classy designs and innovative technologies that have us chomping at the bit for their new launches, and September 2016 was no exception.

When Apple released their iPhone 7 models on the 16th of September, the nation was conflicted on how to react. Yes, Apple kept their promise of constantly improving the phone’s features; adding water resistance to their devices and an upgraded camera scored the new model major points, however, there was one alteration to the new iPhones that left us dumbfounded. They removed the headphone jack.

Now to some people this may not be such a big deal, however, if you’ve got a favourite pair of headphones, you now have the minor added inconvenience of needing an adapter to connect them to your phone. Also, when you add in the additional expense of things like the new Apple Airpods, the total becomes a lot more than anticipated.

This aspect of the iPhone 7 model was seen as a drawback for many customers which gave leeway for other mobile phone companies to profit off Apple’s error, this is where Google comes in.

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On the 20th of October 2016, just over a month after the iPhone was launched, Google revealed their brand-new smart phone ‘Pixel’. Excluding the obvious similarities between the Pixel and the iPhone 7 (e.g. the stainless steel trimmings and the fingerprint recognition), Pixel boasted features such as ‘The highest-rated smart phone camera’, unlimited photo and video storage and a battery that gives you 7 hours of life off a 15-minute charge. When launching their PR campaign video, Google fired some not-so-subtle shots at Apple’s design-flaw of not including the standard headphone jack. This competitive dig wasn’t very well received by Apple enthusiasts.

With the price points for both handsets being surprisingly similar (32GB iPhone 7 and 32GB Pixel at £599) you can’t help but wonder, will the Google Pixel finally be the phone to outshine our coveted iPhones?

5 Twitter mishaps that there is NO coming back from…

The importance of maintaining a positive public profile is imperative to most organisations, however, social media slip-ups happen to the best of us and I think these businesses are going to have to do A LOT of crisis management to try and regain public approval after these blunders…

1- KitchenAid gets political             1-kitchen-aid

Following the 2012 re-election of President Barack Obama, kitchen appliance giants KitchenAid tweeted out an extremely callous message from their official American Twitter page. It brazenly insinuated that the cause of Obama’s grandmother’s passing was because she knew how ‘bad’ his first term as president was going to be.

Consequently, KitchenAid immediately issued statements claiming that the cause of the insensitive tweet was down to an employee who accidentally tweeted from the company profile as opposed to their own private one. KitchenAid proceeded to send personal apologies to Obama over Twitter in hopes to diffuse the situation.

2- Domestic violence mix-up

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When DiGiorno Pizza saw the hashtag #WhyIStayed trending on Twitter, they took the opportunity to try and inject a bit of humour into their newsfeed by contributing to the discussion with “You had pizza”. This obviously being a harmless remark with no malicious intent. However, it seemed to backfire as the topic of discussion surrounding the hashtag #WhyIStayed was domestic abuse, a fact that DiGiorno’s were completely unaware of. This evidently sparked annoyance with the general Twitter public as many felt offended by their tasteless manipulation of a serious issue.

DiGiorno’s followed up their mistake by sincerely apologising to their followers and assuring them that they meant no harm with their comment.

3- Coca-Cola gets flushed for their poor geography3-cocacola

On release of Coca-Cola’s annual Christmas campaign, they sent out a tweet with a picture attached of a cartoon, snow-covered Russia. As harmless as this seems, on closer inspection of the map, Kaliningrad (a city that was annexed by Russia during WW11) was missing off the map.

As you can imagine, the loyalists of Russia were very unhappy about this and so took to Twitter, posting images of them flushing Coca-Cola down their toilets and tagging #BanCocaCola

4- And the Oscar goes to…Oprah!4-whoopie

With thousands of people following the #Oscars trend as the awards were announced, it left little room for embarrassing tweets to go unnoticed. Total Beauty magazine fell into this hole of humiliation after posting a tweet with a picture of Whoopi Goldberg attached, however, the caption was tagging Oprah Winfrey! – Very bad timing to get celebrities confused and two very fierce and iconic ladies to get mixed up.

5- “White Makes You Win”

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From bad to worse, this PR campaign that was posted on Twitter by the beauty brand Seoul Secret promoting skin-lightening products depicts two images of the same model. On one image she has her natural skin-tone and is smiling charmingly, however on the other image, she has been edited/covered in makeup to look like she has a significantly darker skin-tone. She also seems to be glaring maliciously when portrayed as the woman with the deeper skin which, coupled with the tagline “White Makes You Win” gives off very colourist vibes.

Not only this but the company also tweeted out information about how the singer Chris Horwang claimed she only started seeing success when she began lightening her skin- It’s no surprise that this didn’t go down well!

It’s clear to see that company’s need to be extremely careful when it comes to sharing/posting/associating with any controversial online content as they can lose a lot of custom from saying the wrong thing. Not researching into effective ways to use social media means that companies are now tripping up on little mistakes (like not researching hashtags) which can be detrimental to their businesses’ status!

-Well, at least there’s no such thing as bad publicity…I think.

How to be ‘The World’s Greatest Salesperson’

When you think of personal selling, you think of pushy, unrelenting salesman. The types who are hot on their feet as soon as you enter their store, making sure that they vacantly tell you how great you look and how much their £2000 designer bag would suit you. The types that make it so painfully obvious that they’re only saying those nice things because they are on a commission-based contract.

If you want to avoid the negative stereotypes associated with being a salesperson, then you have to be cleverer with the way you present yourself, you almost have to deliver a pitch without it sounding like a pitch. The infamous Joe Girard was a master at this.

Girard was a car salesman for Chevrolet in America and is said to be ‘The World’s Greatest Salesperson’. He single-handedly sold over 13,000 vehicles during his time at Chevrolet, that’s an average of 6 cars every day! Not only this, but Girard alone had soldjoe-girard more cars than 95% of all car dealerships in North America at that time…an incredible accomplishment, but how did he do it?

What made Girard so successful was that he clearly stood above the rest when it came to customer relationship management. Within a few weeks of selling a car to someone he would be in touch with them asking if they had any problems with the vehicle, he would then go on and fix any issues, and finally ask, the now satisfied customer, for a referral.

He also kept a document with each of his clients’ personal information in, that isn’t boring stuff like bank details, but more like facts that they had told him in conversation; their children’s names, what they like doing in their spare time, birthdays etc. and he would use this information to really personalise their conversations and make the customer feel special.

He made a point to send all of his customers a monthly greetings card with just a simple little message in it, he didn’t include anything that would sound like a sales pitch, he’d usually just write an anecdote, a tip he knew the customer would be interested in, a book review or a birthday greeting, informal things of that nature. He knew that his customers would need new cars at some point so he made sure to keep himself at the forefront of their minds. This eventually became so big of a task that he had to hire someone to write the cards for him!

So, to take a leaf out the ‘world’s greatest salesman’s’ book, if you want to be a successful personal seller, always follow-up on your sale. Go the extra mile for your customer and make them feel special…the additional effort doesn’t go unnoticed.