When September-time comes around two things happen:
- Everyone goes back to school, leaving dents in their funds due to the excess purchasing of school supplies.
- Apple unveil their latest iPhone model, again, leaving our pockets significantly lighter than they were in August.
If there’s one thing that we can all agree on is that Apple has the majority of us in the palm of their hand. There’s just something about their sleek, classy designs and innovative technologies that have us chomping at the bit for their new launches, and September 2016 was no exception.
When Apple released their iPhone 7 models on the 16th of September, the nation was conflicted on how to react. Yes, Apple kept their promise of constantly improving the phone’s features; adding water resistance to their devices and an upgraded camera scored the new model major points, however, there was one alteration to the new iPhones that left us dumbfounded. They removed the headphone jack.
Now to some people this may not be such a big deal, however, if you’ve got a favourite pair of headphones, you now have the minor added inconvenience of needing an adapter to connect them to your phone. Also, when you add in the additional expense of things like the new Apple Airpods, the total becomes a lot more than anticipated.
This aspect of the iPhone 7 model was seen as a drawback for many customers which gave leeway for other mobile phone companies to profit off Apple’s error, this is where Google comes in.
On the 20th of October 2016, just over a month after the iPhone was launched, Google revealed their brand-new smart phone ‘Pixel’. Excluding the obvious similarities between the Pixel and the iPhone 7 (e.g. the stainless steel trimmings and the fingerprint recognition), Pixel boasted features such as ‘The highest-rated smart phone camera’, unlimited photo and video storage and a battery that gives you 7 hours of life off a 15-minute charge. When launching their PR campaign video, Google fired some not-so-subtle shots at Apple’s design-flaw of not including the standard headphone jack. This competitive dig wasn’t very well received by Apple enthusiasts.
With the price points for both handsets being surprisingly similar (32GB iPhone 7 and 32GB Pixel at £599) you can’t help but wonder, will the Google Pixel finally be the phone to outshine our coveted iPhones?